If a U.S. company is providing a service for others in another country, the U.S. government stands to gain more from the transaction. Why? Like everything else, the U.S. stands to gain more money from taxes as the companies gain additional profits from their overseas activity. If Blizzard is selling their games in the Crimean market, it means they are making money from their offshore service. If Blizzard were losing money I am sure they wouldn't of needed the government to tell them to shutdown their operations.
Another problem that arises is the development of a bad reputation of U.S. companies. If all the sudden citizens of Crimea (or the world) had paid for a product or service but no longer had access due to sanctions, how do you think these people would feel? In fact, how did you feel when you were unable to play Diablo 3 because of error 3006? Did you feel like this guy?
But even after the sanctions are lifted and Crimean players are once again able to play their games, I don’t think they will feel too confident or happy in purchasing another product from a U.S. company because if it happened once, surely it can happen again. It’s even quite possible that companies could lose many of their loyal customers from a stunt like this. I know if I had purchased a service or product and was not given access to it because of some international sanction, I'd be pissed and would think twice before buying another product.
Basically what I am saying is I don’t think it’s right to impose sanctions on any foreign country unless they were directly in war with us. But to impose sanctions on a country because they wanted to be part of the Russian government is just…well silly. The Crimean citizens do have that right to decide if they want to be annexed into Russia. But besides that, forcing our companies to withdrawal their business from the area is a douche bag move and bad for our economy.
If you think about it, if blizzard no longer needs to service their products to Crimea, well chances are they will no longer need the employees that were paid to service the region. And don’t think that the employees were not U.S. citizens, because chances are they were.